ICTs for Development

February 3, 2009

The Tipping Point

Filed under: Uncategorized — melinda20 @ 11:18 pm

In response to our discussion of The Long Tail, I thought an interesting point would be to think of the alternative, a phenomenon called The Tipping Point.  I actually read both books for another course and wrote a paper comparing the two ideas.  While The Long Tail deals with unique products in niche markets, The Tipping Point by Malcolm Gladwell discusses the idea of how social trends and phenomenons can spread like wildfire.  This can include music, crime, fashion, education, etc.  I think the theory could certainly apply to various technologies in developing countries.



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