There’s an interesting article by Ken Auletta in the Jan. 14th New Yorker Magazine about Google. The focus of the article is about whether Google is becoming too powerful as a company, and also about it’s increased lobbying efforts in Washington. While this isn’t necessarily about development, some of the issues raised in the article seem relevant to our class discussion.
One was that Google had, “declared that it wanted to digitize all the world’s books, including those under copyright.” The article talks about how Google was stopped in that effort by publishers, but in a number of different areas including books and software, Google has been trying to speed the transition from “goods” to “information” as we talked about in class.
The most interesting part of the article to me was the conclusion of a Stanford law professor, Lawrence Lessig, who said, “Google’s brilliant because it architects its system so that when people do what they want to do, they give something to Google. When I do a search, I give Google my evaluation of what the best search is.”
While Google is providing what would seem to be a free and valuable service to all- at least all who have net access- it is actually reaping huge profits from that service, often without its users even knowing it. Google also advocates things which would seem to serve the public good, like universal broadband access, but which are also obviously in its own financial interests.
This raises the bigger question which seems relevant to the internet as a whole about whether the net is really a democratizing force as many people believe, or whether it is actually enriching a small number of people disproportionately and making them incredibly powerful. I guess both of these things could be true to some extent as well.
As a result of Google’s incredible growth, Auletta says, “there has never been a company whose influence extended so far over the media landscape, and which had the ability to disrupt so many existing business models.” It seems like there are certain interesting parallels between the growth of Google and the growth of the internet as a whole.